Shine Alternative Fitness (or what we call ‘The Art of Fitness”), inspired by Dima Shine and Russ Petroni, was born from the idea of creating an alternative way to get fit. Russ and Dima came from performing arts backgrounds, which were the incubator of different emotions, passions and experiences. Shine Alternative Fitness is a combination of different physical exercises mixed with an artistic touch. The idea of alternative fitness is based on having a great time while improving your general well-being. You are not only improving your overall conditioning, but you are learning different skills, such as flexibility, strength, dance, etc… The unique approach of alternative fitness gives everyone a chance to be able to feel and experience what the artistic performing world is about. To touch, feel, understand and appreciate the natural gifts and abilities of the human body is the foundation of Shine Alternative Fitness. Alternative fitness is not just about how to get a great body. It’s about feeling beautiful and confident in oneself as well as being healthy. That is why Dima and Russ wanted to create a place for everybody of all ages and shapes. The goal of Shine Alternative Fitness is to encourage everyone to discover their own spirit through “the art of fitness”. We are happy to introduce you to a new way of fitness and much more…
- Let yourself shine!
Learn about Shine founders:
In 2002 Dima decided to leave his successful career as a world champion in Acrobatic sports with over 30 Gold medals to follow a different dream, to be a solo performer on the stage.
Cirque Du Soleil recognized Dima’s talent and invited him to one of their shows called Dralion where Dima met Viktor Kee, who helped create his circus act and later became manager in the circus world.
After that Dima spent 2 years in circus school in Kiev, Ukraine adapting his Acrobatic technique and perfecting his abilities to achieve his goal to create a unique, breathtaking, world class performance yet to be seen.
Dima and Viktor presented the premiere of Dima Shine’s hand Balancing act with much hope and anticipation at the International circus festival in Paris "Cirque de Demain" in 2006. Dima’s new creation was subsequently an incredible success. In Paris he received a Gold Medal and a Prix de Publique. Which has been followed by gold medals at the “Latina festival” in Italy, in Grenoble France, and at the Domont festival, confirming Dima’s place among one of the greatest performances in the circus arts of our time.
One of Dima's achievement was to win the Russian Idol, a television contest in Russia (analog of America’s got talent in USA).
In 2008 , while performing all over the world, Dima thought out the idea to create Alternative Fitness studio and named it Shine. He began to search for a place to open it and in 2009 he joined the illustrious Canadian circus entertainment company The Cirque du Soleil, for a new production called “Banana Shpeel” in NYC. After a year with Banana Shpeel Dima got invited to join another Cirque’s production “Zumanity” and relocated to Las Vegas where he is still currently performing.
In 2011 Dima met Russ Petroni who was assistant company manager in Zumanity at that time and invited him to be his business partner at Shine. 2012 was the year when Dima and Russ opened up their first Fitness Studio in Las Vegas. More to come... :)
Russell L. Petroni was with Cirque du Soleil for over 15 years and most recently served as the Producer for 'One Night for ONE DROP' in Las Vegas. Throughout his career at Cirque du Soleil, Russ has been apart of several projects within the company such as the Assistant Company Manager of “Zaia” in Macau, “O” and “Zumanity” in Las Vegas, as well as the Director of Lifestyle Projects, creating the department within the CdS’s Resident Shows Division. For five years he participated as a coach in Cirque du Soleil’s Cirque du Monde workshops working with youth at risk. Prior to joining Cirque, Russ was a professional musician and maintained a private flute studio. He subbed for ‘Phantom’ at the Venetian in Las Vegas, was a member of the Las Vegas Woodwind Quintet and performed with the Las Vegas Philharmonic. He received his Master of Music, Flute Performance, from the San Francisco Conservatory of Music where he was a student of Timothy Day. His awards include: Winner of the San Francisco Conservatory of Music Concerto Competition, Winner of the Festival Institute at Round Top Concerto Competition, First Place for the Reno Chamber Orchestra Concerto Competition, two-time winner of the UNLV Departmental Concerto Competition, voted UNLV’s Outstanding Graduating Senior in Music Performance, and Won the Outstanding Graduate Student in Woodwinds at the San Francisco Conservatory of Music. He was twice selected as a fellowship winner to participate in the International Festival Institute at Round Top, where he performed as Principal Flute. He has performed in master classes for well-known flutists such as Doriot Anthony Dwyer and Jean-Pierre Rampal. Former teachers include Bernard Z. Goldberg, and Damian Bursil-Hall. Russ is happy to join Dima in introducing people to an alternative way to fitness.