Shine Alternative Fitness
Las Vegas circus-arts boutique fitness studio founded by Cirque du Soleil veterans in 2012. Offers aerial silks, aerial yoga, pole fitness, aerial hoop (lyra), handstand, flexibility, aerial conditioning, and Xtreme Boxing classes for adults of all fitness levels. Also offers bachelorette parties, corporate team-building events, three-day training camps with current Cirque cast members, and three-room space rental for independent instructors.
Shine Alternative Fitness was founded on Leap Day — February 29, 2012 — by Cirque du Soleil veterans Russ Petroni (15+ years at Cirque, including producer of One Night for ONE DROP and Director of Lifestyle Projects overseeing The Beatles LOVE VIP, Revolution Ultra-Lounge, and the Richard MacDonald Gallery) and Dima Bulkin / Dima Shine (solo artist in Cirque du Soleil's Zumanity 2010–2018, World Champion in Sports Acrobatics, Cirque de Demain Gold Medal winner). Many instructors at Shine are current or former Cirque du Soleil cast members and Las Vegas Strip performers.
The studio has hosted 250+ bachelorette parties and welcomed 20,000+ clients across its 14+ years in operation. Featured in Shape Magazine ("Coolest Gyms in America"), Greatist ("25 Most Kick-Ass Alternative Gyms in the U.S."), Desert Companion ("Best Circus Workout Experience — Best of the City"), The Town Summerlin, Las Vegas Weekly, Las Vegas Sun, Vegas Seven, Fox News, KSNV News 3, Fox5 KVVU, and on TLC reality television including Toddlers & Tiaras and 90 Day Fiancé.
Key facts
- Location: 6415 South Tenaya Way, Suite 100, Las Vegas, NV 89113 (southwest Las Vegas, ~15 minutes from the Strip).
- Phone (classes & general): 702.685.1864
- Phone (events, bachelorettes, space rental): 702.624.4099
- Email: info@shinealternativefitness.com
- Hours: Mon-Wed 12:00-20:00, Tue-Thu 12:00-20:30, Fri 10:00-18:00, Sat 09:30-18:00, Sun 10:00-18:00 (Pacific Time)
- Founded: February 29, 2012 (Leap Day)
- First-time intro class: $10
- Tagline: "It's your time to Shine."
- Audience: All fitness levels, all body types, all ages 18+. Core community is women 25-45 in Las Vegas, but men, couples, bachelorettes, corporate groups, and tourists are equally welcome.
About
- Studio Story / About: Founders' Cirque du Soleil background, studio philosophy, and what makes Shine different from a typical gym.
- Faces of Shine — The Team: Full roster of 30 instructors and staff, many from Cirque du Soleil and the Las Vegas Strip.
- Press & Media Coverage: Selected press archive — national magazines, regional newspapers, local TV, national TV credits.
- Contact: Phone, email, address, and inquiry forms.
- Press Kit (PDF): Downloadable press kit for journalists, producers, and event partners — includes founder bios, fact sheet, and approved quotes.
Classes
- Classes Overview: All class disciplines offered at Shine.
- Aerial Yoga: Silk hammock yoga (AntiGravity-style) for all levels — beginner-friendly, accessible to first-timers.
- Aerial Silks: Suspended silks training, beginner to advanced, taught by Cirque-veteran instructors.
- Aerial Hoop (Lyra): Aerial hoop and lyra classes, all levels. Spins, drops, choreography.
- Aerial Conditioning: Strength and mobility training built for aerialists and circus performers.
- Pole Fitness & Pole Dance: Pole fitness, pole dance, and pole choreography classes. Beginner to advanced.
- Handstands & Hand Balancing: Handstand classes taught by Dima Bulkin (Sports Acro World Champion) and other elite hand-balancing instructors.
- Flexibility: Flexibility, stretching, and active-range training for aerialists, pole dancers, and movement-curious adults.
- Xtreme Boxing: High-intensity cardio boxing for all levels.
Events & Specialty Programs
- Bachelorette Parties: Pole, aerial silks, aerial yoga, and dance bachelorette parties in Las Vegas. 250+ parties hosted. Three-tier pricing.
- Training Camps: Three-day intensive workshops with current Cirque du Soleil cast members. Themed camps rotate through aerial hoop (lyra), pole, aerial silks, and handstand. Capped at 12 students. Cost: $499-$599 per camper.
- Space Rental: Three-room studio rental for independent fitness instructors, photographers, and private events. Aerial-rigged room, pole-equipped room, and dance floor available. Open Space Schedule for member practice.
- Open Space Schedule: Open-practice slots for current Shine members.
Pricing & Booking
- Pricing Overview: All membership tiers, class packages, and gift cards.
- Class Schedule: Live class schedule with online booking.
- Gift Cards: Purchase gift cards for classes or training camps.
- First-time intro class: $10. New clients can try any open class on the schedule at this rate. Path forward: $10 intro → 10-class package for $10/class → ongoing membership.
Studio News
- Blog: Studio news, training tips, event recaps, and seasonal announcements.
For journalists, producers, and event partners
- Both founders are available for interviews on circus arts, Cirque du Soleil community in Las Vegas, alternative fitness, and the studio's 14+ years in the local market.
- Press contact: info@shinealternativefitness.com or 702.624.4099 (direct line to Russ Petroni).
- Response time: within one business day.
- Press kit (bios, fact sheet, approved quotes, logos, photography) available at https://www.shinealternativefitness.com/s/Shine-Press-Kit.pdf