Shine in the News
Since opening on Leap Day 2012, Shine Alternative Fitness has been featured in national magazines, regional newspapers, local television, and on TLC reality TV. Below is a selected archive of press coverage — and how to reach us if you're a journalist, producer, or event partner.
14+
Years in Press
24+
Publications
3
Local TV Features
3
National TV Credits
Featured Press
The Town Summerlin
November 2024 · Print
Shining Bright. Longtime Dance Studio Collaborators Discuss Expansion
Feature article on Shine Alternative Fitness co-owners Russ Petroni and Dima Bulkin, with discussion of the studio's growth and expansion plans after 12+ years on Tenaya Way.
Desert Companion
August 2023 · Print
Best of the City — Best Circus Workout Experience
Nevada Public Radio's lifestyle glossy named Shine Alternative Fitness the Best Circus Workout Experience in its 2023 Best of the City — Spring Valley category.
Shape Magazine
February 28, 2013 · National Print · 1.6M circulation
Coolest Gyms in America
"Catch some air at this studio founded by two Cirque du Soleil veterans. During the popular Aerial Arts classes you'll perform inversions while wrapped up in silks suspended from the ceiling."
Greatist
March 18, 2013 · National Digital · 3M HPM
The 25 Most Kick-Ass Alternative Gyms in the U.S.
"Ready to shine? Under the instruction of past and present Cirque performers and industry champs, 'the art of fitness' is just a few beautiful stunts away."Read on Greatist →
Las Vegas Weekly
Best of Vegas · Best Off-the-Wall Workout
AntiGravity Yoga at Shine Alternative Fitness
"More off-the-floor than off-the-wall, this yoga class suspended in silk hammocks is the next best thing to running away to join Cirque du Soleil — not to mention a serious workout. Founded by a pair from Zumanity, the local studio taps Strip performers to teach many of its classes."
American Fitness Magazine
National · Print
Time to Shine
"Las Vegas' premier alternative fitness destination delivers a fun and accessible workout regimen with a core focus on the natural gifts and abilities of the human body."
Vegas Rated
Regional · Print
Do You Want My Body?
"Created by Cirque du Soleil performer Dima Shine and Zumanity assistant company manager Russ Petroni, Shine Alternative Fitness aims to give the public a taste of how the production company's performers stay in shape."
Fox News
July 2012 · National Digital
5 Awesome Workouts for New Moms
"Ever wonder what it would be like to perform in Cirque du Soleil? Now you can get an inside peek and get a kick-butt workout at Shine Alternative Fitness in Las Vegas."
National Television
TLC
Toddlers & Tiaras
Shine featured as a Las Vegas training location.
TLC
90 Day Fiancé
Shine featured as a Las Vegas location.
[TBD]
[Third reality show — fill in]
Shine featured. Update with show, network, and air-date detail when confirmed.
Local Television
KSNV News 3
Shine's Circus-Inspired Workout
Local television feature with Russ Petroni and the Shine team.
Fox5 KVVU
So You Think You Can Dance Feature
"If you watch So You Think You Can Dance, you're probably struck by how talented and fit the contestants are. That's something many Valley residents are finding they can attain by dancing right here in town."
CBS
Tips for Keeping Your Kids Active
Russ Petroni featured as a Las Vegas fitness professional.
Print & Digital
Today in Las Vegas
April 11 & 25, 2013 · Print · 75K weekly
Dima Shine Cover Feature + Studio Overview
Two-issue feature on Dima Bulkin and the studio's circus-arts approach to fitness, in the city's longest-running visitor magazine.
Vegas Seven
April 25, 2013 · Print · 62K weekly
National Pole Dance Day at Shine
CBS Local Las Vegas
February 16, 2013 · Online
Tips for Keeping Your Kids Active From a Las Vegas Fitness Professional
Russ Petroni quoted as a Las Vegas fitness professional in a top-list piece on family fitness.Read on CBS Local →
Las Vegas Sun
February 22, 2013 · Online · 398K HPM
Coco Austin Spotted at Shine (Star Surveillance)
Read on Las Vegas Sun →
Las Vegas Review-Journal
January 2019 · Print & Digital
Explore Fitness in 2019
Today In LV
April 11, 2013 · Online
Dima Shine Feature
"I definitely can't forget Shine Alternative Fitness. There are a lot of people there that have sexy bodies and more importantly, know how to move them."View archive →
Las Vegas Weekly
December · Regional · Digital
$2 Classes at Shine
"Burn off those Christmas cookies with discounted classes at the Cirque du Soleil inspired fitness studio."
Las Vegas Sun
Regional · Print
Exercising With Flair
"Believe it or not, exercising can be fun. Las Vegas offers a variety of unique workout classes for those who want to get in shape — or at least stay in shape after all those trips to the buffet."
Diamond Cake Magazine
Lifestyle · Digital
AntiGravity Yoga at Shine
"A recent reworking, AntiGravityYoga®, is fittingly offered at Las Vegas' newest unconventional workout destination, Shine Alternative Fitness."
Industry & Trade
Pole World News
Industry · Digital
Shine Alternative Fitness Owner Profile
"Dima Shine and Russ Petroni are well respected among aerial artists and performers. As co-owners of Shine Alternative Fitness, they reveal the purpose, appeal and magnetism of their studio."
Press Kit
For journalists, producers, and editors — download our press kit for high-resolution logos, owner biographies (Russ Petroni and Dima Bulkin), studio fact sheet, and approved photography for use in editorial coverage.
Download Press Kit (PDF)Included in the kit:
- Studio fact sheet (founders, opening date, location, class offerings)
- Russ Petroni biography (15-year Cirque du Soleil veteran)
- Dima Bulkin biography (Cirque Zumanity solo artist, world champion)
- Approved hi-res studio and instructor photography
- Brand logo files (color and reversed, .png and .svg)
For Press & Media Inquiries
Both founders are available for interviews on circus arts, alternative fitness, the Cirque du Soleil community in Las Vegas, and the studio's 14+ years in the local market. We respond to press requests within one business day.
Latest studio news and announcements are posted on the Shine Blog.